YouTube illustration standards
My roleArt Director
01 — Illustration everywhere
From in-app promos, to blog posts, to technical explainers, YouTube’s sprawling ecosystem requires a variety of illustrations for a variety of purposes. Additionally, as a media brand, YouTube must be sensitive to the ever-shifting cultural zeitgeist. A single, rigid illustration style is incapable of addressing the brand’s full suite of needs so I created a highly adaptable system who’s consistency arises from adherence to core brand principles and to secondary brand elements such as colors and patterns.
02 — In application
The visual treatment of an illustration depends on its function. Even within a single product experience, an image may need to speak quietly or loudly in order to best serve its particular use case.
03 — A sense of style
In conterpoint to the flexibility of the system, it is still necessary to maintain visual consistency within a given user experience. Furthermore, styles are not arbitrary. Each style is designed to support the needs of its application.
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04 — Illustrating for everyone
Designing for a global audience is a daunting task which should be approached with thoughtfulness and humility. Principles of inclusion are infused throughout the illustration standards, addressing not only the portrayal of characters but symbology as well.